A product of AvidLife, Cougarlife started pretty small when I first joined the team. After 6 years, our marketing had increased site presence substantially, leading to millions of new signups.
Tasks I was responsible for on this property included Front-end Web Design, UI/UX Design, App Design, Landing pages, Storyboards, Billboards, Iconography, Banners, Digital Marketing and Brand Identity.
Cougarlife was about being edgy and sexy, while keeping the overall appeal oriented towards women in their 30s and 40s. This resulted in some truly unique television ads, viral marketing campaigns and billboard designs.